
A professional business valuation in Dunedin typically utilizes a multiple of SDE (Seller’s Discretionary Earnings). In the Pinellas County market, local factors like seasonal tourism fluctuations and proximity to the Dunedin Marina influence the final appraisal and marketability of your company.
We look at your “Earnings Multiple” to find a real-world price. Clean P&L statements are vital for Main Street shops to get the best offer. In Florida, businesses often sell for 3.5 to 4.5 times their SDE.
We look at your equipment, your lease near the Dunedin Causeway, and your loyal customer base to give you a number that makes sense.
Confidentiality is the cornerstone of a successful business sale in Dunedin. By using “Blind Profiles,” Lonnie Veasley keeps employees, competitors, and customers from knowing about the sale. This stays true until the Letter of Intent is signed and we start the deep review of the business.
Our five-step process keeps your secrets safe. We vet buyers to see if they are individuals looking for a new career or big companies looking to grow.
We also help you choose between an asset sale or a stock sale. This choice is a big deal for your 2026 taxes, so we make sure you have the facts before you sign.
Lonnie Veasley combines deep Pinellas County roots with a data-driven approach. From the tech startups near the Causeway to the cafes in the Downtown District, we map your business to the right buyer network.
We know this town better than the big national firms.
We serve every corner of the city. We work with owners in the quiet streets of Dunedin Isles and the busy shops near Fairway Estate. If your business is near Highlander Park or tucked away on Douglas Ave, we know how to market its location.
Our goal is legacy preservation. We want the person who buys your business to respect the Dunedin community as much as you do.
Dunedin has a spirit you won’t find in Tampa or Clearwater. We love the small-town feel, from the Friday night games at TD Ballpark to morning walks on the Fred Marquis Pinellas Trail. The humid Florida summers might slow some people down, but the local business scene stays hot year-round. We are proud to help the people who make this town special get the reward they deserve for their hard work.

Value is usually based on a multiple of your Seller’s Discretionary Earnings. We look at your net profit, your salary, and any one-time expenses. Then we compare that to recent sales in Pinellas County to find a competitive price.
The average sale takes six to nine months. Some sell faster if the books are clean and the price is right. We work to find a buyer quickly while keeping the sale quiet.
You can try to sell it yourself, but it is risky. It is hard to keep the sale a secret when you are the one talking to buyers. A broker acts as a buffer so your staff and customers don’t find out until it is time.
You should have three years of tax returns ready. You also need your current profit and loss statements and a copy of your commercial lease. Having these ready makes the process much smoother.
Commissions are typically a cost of the sale. This usually reduces your capital gains tax. You should talk to your CPA for specific advice on your 2026 tax return.
If you are ready to see what your business is worth, Lonnie Veasley is here to help. We offer hyper-local knowledge of the Dunedin market and a proven plan to get you to the closing table.
We do not charge upfront fees, so we only win when you do.
Contact us today to schedule your confidential consultation and take the first step toward your next chapter.